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Web Strategy by Jeremiah

Jeremiah discusses how web tools enable companies to connect with customers

Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)Today

Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products.

Communities are a powerful way for businesses to grow
Used correctly, communities can impact the top and bottom line of company’s financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever –especially during a recession.

What you must do before you select a vendor
Many of our clients follow the POST methdology, which is a framework for them to first understand the People they’re trying to reach, and how they use social technologies. Then to pick an Objective that aligns with their business, next, they will spend most of their time scoping out the Strategy, which includes internal processes, stakeholders, roles, budgets, empowerment, policy, and change management. Once you’ve done that, only then you’re ready to choose a vendor, which is the Techno

Video: History of the InternetToday

History of the Internet from PICOL on Vimeo.

It’s easy to take for granted this powerful utility, that is quickly spreading around the globe, with rapid adoption rate that we’ve never seen with communication devices. The internet started with military roots, and this video shows the roots of the internet birthing back to Darpa. Remembering the roots of these systems are great, but we should also look forward to what’s next, perspective helps us to develop longer term plans. It’s interesting that the graphics were made using these public icons at Picol.

Survey: How did you get your job?Yesterday

Layoffs are among us, even tech giant Google is apparently dicing off a significant portion of their workforce, more layoffs will come over the next year. For those that got laid off (or those that are worried about it, which is most) understanding the skills needed to land that next gig are crucial.

One of my goals in this new year is to help support the community around me. As a result, I’m launching a survey to find out how people recently got their job, in an effort to understand the skills, ways to find jobs, and other tips from those that have landed jobs.

Please take this survey then share it with others, I will make all of the data public (except names and emails) and will discuss the findings on a site I’ve dedicated to help folks get employed. Thanks to RWW for spreading the word on this survey. Bryan Person helps to read the word too.

Do note, I’m doing this outside of my day job, this is simply my way of giving back to the community. Please spread the word on this in order to help others.

Tweet this:
Take the survey: How did you get your job? http://snipurl.com/9n5ph

What’s Your Career Mission?Yesterday

Even if you work for a large company, you are still a company of one. You are you own CEO, CMO, CFO and CIO, on ocassion, you’ll be your own intern but that’s a different story. Every great company has a goal, a mission, or a vision, to be successful, you should have one too.

During this rough economic time you should be doing some soul searching, the market has changed and you need to evaluate how you’ll position yourself –even if you’re still employed. Scrutiny abound, you should start to think about what your long term goal is, beyond filling in your weekly status report.

Do you have a career mission? What exactly is it that you want to do when you’re at the peak of your career?

I’ll start. My career mission is to help companies successfully use the web to reach customers, and this blog embodies that. While I’m focused on social technologies now, the web will evolve to something else and I’ll be there, hopefully leading. In retrospect, I should think broader to ‘digital’, but at least the next decade will have a strong focus on the internet.

We all get invited to events, websites, and activities of limitless ends, there are more events every single night in silicon valley then there is time to attend, as a result, we need to start getting focused on what our true goal is to achieve our needs..

Now your turn. Over the coming weeks, really think about what your long term mission is, everything you do to

Cisco launches Community Platform “Eos” and aims at Media IndustryJanuary 7

Cisco launches “Entertainment Operating System” (EOS)
I spent the day with Cisco’s Eos team a few weeks ago in their shiny SF offices, and learned a great deal about their SaaS platform and intentions to provide a community platform to the media industry, much of my conversation is still under NDA, although they’ve already gone public with this announcement from CNET and WSJ. This project, while we certainly had our suspicions was kept very quiet, and even Cisco’s social media teams I’ve spoken to weren’t fully aware of the project.

Stemming from Community Experience at Five Across
In Feb 2007 (yes way back then) Cisco acquired community platform Five Across, and has since integrated the team with this media solutions business. Their goal? To provide a community platform to the media industry, of course eventually served up on Cisco’s infrastructure. This moves Cisco