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- links for 2008-11-19Yesterday
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- 3 Tips For Good Page Title TagsYesterday
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I hope that I have gotten your attention with regard to page title tags. As I mentioned before, not everyone really pays attention to these. If you just want to blog or create a web site without really focusing on SEO, then that should be just fine. However, if you have the [...]
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- links for 2008-11-18November 18
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- TNS Unveils Next Generation of Online Advertising Monitoring ToolsNovember 18
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TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. TNS says current tools overestimate audience sizes, but that their updated online ad tool provides target audience insight with little interference to the user experience.
Mike Saxon, Senior Vice President, Brand and Communications, TNS, explains the need for new measurement and monitoring systems, "For digital advertising, current tools are not meeting the industry demands because the fundamental relationship between advertising and the media that carries it has changed. TNS Digital Suite surveys our panelists, not site visitors, delivering the same kind of accountability and rigorous analysis for online advertising that our customers expect for traditional advertising."
TNS is touting the benefits of the new tool as:
- No more unpopular pop-up surveys
- Control for cookie deletion, capturing ad exposure on multiple computers (home/work/school) for each panelist
- Accurate ad effectiveness measures for the target audience, using the 6th Dimension panelists profiles (over 150 panelists characteristics)
- Advanced analysis through longer surveys (up to 30 minutes long against 7-8 minutes)
- Surveys taken at the convenience of the panelists instead of the current proximate surveys which occur immediate
- E-commerce Growth Slows to Just 1% in October 2008November 18
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E-commerce growth slowed to just 1% last month, according to comScore. This is the lowest rate since comScore began culling the data in 2001.
Let's just rip this bandaid off (more like ripping your heart out) with the raw data. Here are the growth rates for every month, beginning in June 2007 and ending October 2008.
For the visually-inclined:
After you're done throwing things against the wall and cursing at your screen, feel free to leave a comment.
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