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- Why Executives Don’t “Get” Social MediaJanuary 5
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Your boss, executive client or any other leader with whom you’re dealing (or perhaps even you, yourself) may not intuitively understand social media. This is not because of a lack of understanding or the technical acumen to use some internet connected device and hosted software, but more likely because you don’t feel the need to put forth the effort or energy to embrace it (or why anyone else would for that matter).As social media continues to accelerate as a method of connecting people to one another as well as to news, information and other snippets of value, I keep thinking about people who aren’t all that social, are not inherently “connectors,” or are folks who are simply not all that interested in connecting with other people in some virtual way.
Years ago I always thought not being social was, well, being antisocial. Being one of the weirdos who smell bad and can’t be trusted around small animals or children. The guys you see leaving Blockbuster on a Friday night with 10 videos…for the weekend. The hermits whom I always seem to stumble upon when hiking in the Superior National Forest and who abhor bumping in to anyone.
Then I became enlightened.
- Minnov8 Gang Podcast - Episode 19January 3
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Our kickoff podcast for 2009 is a discussion with guest Kevin Matheny, self-described “E-business Architect & Open API guy for Best Buy” and founder of the innovative Best Buy Remix Developer Network effort.Today’s hosts: Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson.
Our discussion surrounded a variety of topics:
- How did the idea to open up the Best Buy catalog come about? What is the vision for Remix?
- How does it fit with broader plans or strategies of the corporation?
- Can you talk about how you came to select Mashery as your API delivery partner?
- What about higher level tools to increase access to the Remix API?As you may have heard, a guy by the name of Keith Burtis (based in Buffalo, NY) was just hired to be community manager of the Remix program and is running the Twitter presence. During this podcast, we discussed the role of the community manager, what Keith is doing, and why it matters.
Links:
- What Can We Learn from the Minneapolis Top 100 Twitterers List?December 15 2008
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For those of you not yet on Twitter — and aren’t you feeling so smug you’re not wasting as much time as the rest of us? — you’re likely not aware there’s a site called Twitterholic, which ranks the popularity of Twitter users by number of followers. Actually, despite what non-Twitter users may think, this social-media “microblogging” tool is proving to be quite useful for many in business, media, and even government, if the list of Minneapolis’ Top 100 Twitterers is any indication.
To better understand who’s doing these rankings, here’s how Twitterholic cutely explains itself:
A few times a day, we calculate individual statistics for each twittering twit in our database. In other words, WE”R IN UR TWTTR PAGES, READN UR STATZ. This list is updated daily so you can find out who the most popular twitter users are. To participate, do what you normally do — twitter constantly — if you deserve to be on the list, we’ll find you.
- Minnov8 Gang Podcast - Episode 17December 13 2008
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Community strategy, management of the ecosystem and paying attention to social media conversations online is no longer a nice-to-have, it’s an imperative for doing business today, for brand management or for building your own personal brand.Today’s hosts: Steve Borsch,Tim Elliott, Graeme Thickins, Phil Wilson, Garrick Van Buren
Connie Bensen is a woman who is completely engaged in the social media world and has turned it into a thought leadership position as well as career. She’s not only connected with other social media leaders who are geographically disbursed around the globe, but she’s also involved representing social media analytics company Techrigy…and all from her home 4.5 hours north of the Twin Cities! Who said outstate Minnesota people aren’t connected and fully engaged in the 21st century communications revolution!
Show notes:
+ Book Connie mentioned, “
- Sierra Bravo Brings Back Its ‘Website Challenge’ Community Service ProjectDecember 6 2008
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It won’t be long before area web developers are losing more sleep helping nonprofits. Rapidly growing Bloomington-based web development firm Sierra Bravo has announced the second coming of its very successful Overnight Website Challenge — 24 hours of pure nerd energy applied to creating or spiffing up the web sites of some deserving Minnesota nonprofits. The event is the firm’s signature event to give back to the community. For 100 volunteer web developers and 10 lucky Minnesota nonprofits, the 24-hour clock will count down on the weekend of February 28-March 1, 2009.
“Sierra Bravo is committed to this event as long as there are nonprofits whose websites could be better, powered by nerds,” said Luke Bucklin, Sierra Bravo’s president and one of its founders. In the inaugural Overnight Website Challenge in March 2008, volunteer web pros from Sierra Bravo and the broader Twin Cities web development community donated more than 2,000 hours to nonprofits — providing a real-world market value of donated time worth nearly $250,000, according to the firm’s calculations.