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Common Craft

Client Video: Windows Live.comYesterday

Common Craft was hired by Microsoft to help explain the new Windows Live.com.  We were so excited to work with a local organization on a project that highlights a new direction for the company.

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Client Video: Microsoft Windows Live.comYesterday

Going to Seattle Mind Camp 5.0Yesterday

After having been out of town for four Seattle MindCamps prior to this one, I'm excited to finally get to attend.  MindCamp, as it's described on the home page, is: 

"The self-organizing, digitally minded, entrepreneur-driven, overnight Seattle confab."

Essentially, geeks and entrepreneurs get together for 24 hours and learn from each other in a free-form format, like Bar Camp or Foo Camp.  This year it's hosted at the downtown office of Synapse, starting this Saturday morning, November 22. I'm looking forward to seeing old friends and meeting new ones in my home city.  Are you going?   

Introducing: The Common Craft Explainer NetworkNovember 17

A few weeks ago, we posted "Seeking Producers of Video Explanations" and wrote:

We see an opportunity for a win-win.  Every day, we receive multiple emails from organizations that are looking for custom explanatory videos... The opportunity we see is to create a way, through our website, to help organizations find video producers who can be hired to produce custom videos.

Since that time, we've been working on a project to bring this idea to life.  It's called the Common Craft Explainer Network and as of today, it is live.  The basic idea is anyone looking for custom video producers will be pointed to our Explainer Network members.  These members pay a fee to be listed in the Network.

We're hoping that this is actually a win-win-win. Organizations find talented producers for custom videos, producers find solid projects and build their businesses, and we earn a bit of income for providing the service.  We have a handful of initial members and we expect the Network to grow modestly over

What is an Explanation?November 13

Sachi and I been talking about this and we're curious what you think.  What is an explanation? What are the skills required to be a good explainer?  What makes a good explanation?