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Stories Mojoed by Matt Ellsworth on Rojo.com

Politics 2008: Cheney Indicted, HillarystateYesterday

A south Texas grand jury has indicted Dick Cheney and Alberto Gonzalez (via Brownsville Herald). Will Bunch has the background on the federal immigration facility at the center of the indictment. Gun Toting Liberal recommends expanding the investigation until "very famous politicians are behind the bars they deserve," but TPM shoots the story down, saying the case might be "entertaining but not for the reasons the headlines might suggest." As the GOP meltdown continues, WaPo's Kathleen Parker suggests the Republicans will "overlook or

Moms Vs. Motrin: Backlash to the BacklashYesterday

We reported yesterday on blogging (and tweeting) moms' attacks on a Motrin ad they found offensive. Now, lots of bloggers are delving into the incident's broader implications for social media marketing. "The vocal minority has been given a really tall soapbox to stand on and a megaphone the size of Texas to speak into," writes GamerWok. "It's exciting to see how businesses are now being held ever accountable for their actions." But was this really worth getting mad about? "Why are these moms so pissed off over Motrin addressing a mom specific activity?" asks Evac. You don't see CEO's, accountants, or ad executives getting all pissed off when Motrin depicts a business person with a headache in a meeting. Aren't there

Awards: Little Guy MVP, Heisman Up for GrabsYesterday

The Boston Globe is calling Red Sox second baseman Dustin Pedroia the most unlikely man to win the MVP award in the history of baseball.Bloggers are just happy about it. Pedroia is the poster child for every kid that is told he's too small to play, says The Scores Report.The scrappy Pedroia is listed at 5-foot-9, but those who have seen him up close would call that "generous," says Big League Stew. Outspoken Sox teammate Curt Schilling on his 38 Pitches blog has a post elegantly titled "Congrats you little #@!$!" that calls Pedroia

Mommy Bloggers Take On Motrin (and Win)November 18

Blogging moms weren't amused by the above ad, posted on Motrin's Web site on Saturday. AdAge, which has the original read-aloud video form of the ad and explains it was "was an attempt to connect with moms through the common experience (and pain) of carrying a child. But the implication felt by some of the campaign's more vocal critics was that moms wear their babies as fashion accessories, or because it 'totally makes me look like an official mom.'" The backlash came quickly: After Jessica Gottlieb got a tweet about the advertisement, she was "furious and I asked the other mommies on Twitter to talk about why they'd never again use Motrin." It was the most Tweeted subject on Twitter by Saturday evening. Skimbaco Lifestyle compiled all the tweets into a

Election Book Deals: FiveThirtyEight, Palin, SilvermanNovember 18

Nate Silver, master statistician behind fivethirtyeight.com, has signed a deal for two books, one about the art of prediction and the other a Freakonomics-style guide to the mechanics of electoral politics, for about $700,000, Media Mob reported last week. FishbowlNY says they heard the deal was made based "solely on two pages of bullet-pointed ideas, and some printouts of blog entries" and has a clip of Arianna Huffington interviewing Silver (Huffington filled in for Rachel Maddow on her show last night). "Two books! WANT. NOW." pleads Wonkette. "Please include sexy nude numbers pix. The