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Jim Kukral - Marketing Ideas Online

Web Business Coaching

The Story Of Your Success?November 18

I’m a Web consultant. I take a LOT of calls from small businesses and individuals who need to figure out how to find success online. Each business is different, with different needs and goals and personalities that run them. But there’s one thing they all have in common…

They all have a story.

And so do you. We all have stories to tell.

So what’s your story? You probably have one and don’t even know it. It’s your about page. Head on over to your about page and re-read it. Is it telling a story, or is it just spouting off facts about your business?

People want to read stories, not brochures. Copywriting is really an art, and storytelling is probably the biggest factor in successful copywriting.

I highly suggest you subscribe to Brian Clark’s excellent blog at CopyBlogger.com to learn how to tell your story better.

What’s More Important? Getting Rich? Or Your Vision For Your Brand?November 14

Note: This post was written for a friend of mine who wishes to remain nameless. It’s my pick me up to that person. You can do it! These thoughts accurately represent how I have felt in the past. I hope you find it helpful and inspirational on your journey to success.

What if you could make a ton of money being somebody who you’re not? Would you still do it?

Tough question, yet a question that we all must answer. If you’re like me, you struggle with these types of issues. An example perhaps.

I know that if I wanted to make a ton of money, I could become someone I am not. I could build products and services that I don’t want to build.

But I don’t, and here’s why. It’s more important to me to sell things I believe in. It’s more important for me to have the brand I want to have… that I’ve envisioned for myself long term.

Do I lose out on TONS of money because I have this attitude. Yes. Do I sometimes consider “selling out” and just doing what I know will make me a ton of bank? Yes.

Your decisions may be different. You may not have

Do You Do GREAT Customer Service?November 14

Click here to listen to the podcast.

5-years ago I saw a guy speak at a local entrepreneur event. He told stories about how he does amazing customer service and how it had made his string of hair salons the best in town.

That talk he gave stuck with me. So much so, the things I learned from him shaped the way I do business today, in a really good way.

So flash forward 5-years later and I find out that the guy is now a best-selling author, corporate trainer and motivational speaker, and well, I’m not surprised.

That guy is John Dijulius. author of theDiJuliusgroup.com. John is the author of What’s the Secret: To Providing a World-Class Customer Experience.

Click here to listen to the podcast

How Does Guy Kawasaki Define Success?November 13

Click here to listen to the podcast.

I wanted to know, so I called Guy up and recorded a podcast with him to find out his thoughts on life, work and how to be successful. You can listen to it over at TheBizWebCoach site. He’s a great “guy” :). I met him for the first time at Blogworldexpo in Vegas when I gave my Flip camera. :)

Who is Guy Kawasaki?

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Click here to listen to the podcast.

TheBizWebCoach.com Live Launch VideoNovember 12

I was on Ustream doing the launch live. I talked for two hours! The first hour is me talking about various things and giving away a few books. The second hour is me talking about the new business. Here’s the full video if you want to watch how I launched this.

I’ll be doing a follow up post at a later date with the steps on how I launched the entire thing from start to finish. Here’s a link to my social media release I posted up this morning.