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Logo Design Love

For logo designers and all who love logos.

Talking about logo design #9December 2

The new Toronto Blue Jays logo isn’t going down too well, and I agree with Jakub’s critique.

If it were up to me, I’d have definitely altered some elements of the original, such as the stitching of the baseball, but the maple leaf and colour red would’ve been kept. Then again, I’m neither Canadian, nor a fan of baseball.

This angry logo round-up is worth a read. From Ben Terrett.

How automobile logos define a brand, on Design Week.

MarnieB brings us 30 animal logos. My favourite has to be Duck Fart. It’s that little lean to the side that really makes it.

Interview with Obama’s logo designerNovember 27

At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.

Steven Heller: How many iterations did you go through before deciding on this “O”? Was it your first idea?

Sol Sender: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations. At any rate, it happened quite quickly, all things considered. The entire undertaking took less than two weeks.

Read the full interview here in the New York Times.

10 logo designers. 20 logos.November 24

I’m a great believer in giving credit where it’s due, even if the following 10 logo designers could be viewed as my competition. Here I give a very brief mention of 10 talented creatives from across the globe, showing you a couple of logos from each of their portfolios.

(listed in no particular order)

1/ Roy Smith

“I decided to go it alone in September 2007, after many years working for leading design companies.”

2/ Raja Sandhu

“My name is Raja Sandhu, and I live in Toronto, Ontario, Canada. I was born in Kelowna, British Columbia, Canada, on August 1st, 1974. I think it was a Tuesday.”

3/ Bojan Stefanovic

Wonderful Union and Cog logosNovember 18

Two logos that are new-ish to me, and I thought you might like a gander.

Wonderful Union

Wonderful Union is an award-winning interactive design firm located in Seattle. We build creative solutions for our clients, including Dreamworks, Getty Images, Microsoft, Nintendo, Xbox and Zune.

Visit the Wonderful Union website.

Cog Design

Founded in 1991, Cog Design is one of the UK’s most successful arts-based design companies.

Visit the Cog website.

There’s something about the Cog logo that just doesn’t sit quite right. Perhaps it’s the spacing between the O and G, so I tried this:

I do like it though.

Does the Cog logo turn your wheels?
Is the Wonderful Union design wonderfully unified

Talking about logo design #8November 13

Coley Porter Bell’s new logo for the Museum of London (right). Pentagram’s former logo for the institution is shown on the left. Via CR Blog, and Brand New.

In the fall of 2006, the Montreal Metropolitan Community decided it needed “a branding that will clearly and cohesively present the metropolitan region’s features on the international scene.”

Two years and $487,000 later, here’s the new Montreal brand identity. Smarties anyone? Via The Logo Factor.

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