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Social software and social networking 2.0.

Oriango Puts the Web in Alphabetical Order (The Startup Review)Today

Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.

STARTUP DETAILS:

Company Name: Oriango

20 word description: Oriango is a Dictionary Style Search Engine. With Oriango you can perform searches, add and share the Web alphabetically.

CEO’s Pitch: Oriango was created to present a new search tool, making the users its only concern. The user chooses the content, and the editor makes it relevant throughout the quality of its content description.

All the information added to Oriango is arranged alphabetically, as in a dictionary, this way it is certain that only the name or the title will matter, allowing independence on their choices. Therefore it’s the user that chooses what is cool, not a group selection, votes or PageRank. The search is performed only on the information added by the users, not showing irrelevant or external content.

12 Great Free Games for the iPhone and iPod TouchToday

Why should you put a dent in your wallet when there are so many great free applications out there for the iPhone and iPod Touch?  There are tons of games for the devices, but the vast majority of them cost money, so we’ve sorted through and located 12 totally free ones for you to throw on your gadgets and entertain yourself throughout the day.

Unlike with Firefox or WordPress addons, where we always tell you not to load everything we list, there doesn’t seem to be any problem with loading lots of iPhone or iPod Touch apps.  Just make sure you have enough memory for the programs and you can easily load all 12 of these on your device.

Originally this list included Tris, but with yesterday’s news that it would be removed we took it off the list.  It’s really too bad as it was a great port of the game.

Blanks - A simple word game that gives you a definition and four choices as to what the word may be.  Fun and educational all at once.

Cannon Challenge - Made by the Discovery Channel, Cannon Challenge is based on their show Future

FriendFeed Adds Widgets; Its Path to Mainstream?Today

Lifestreaming service FriendFeed has launched a variety of widgets (available here) for showing off your activities on your own blog or website. The two most significant widgets are the Badge, which shows off all of the different services you’ve synced with the site, and the Feed Widget, which displays your most recent activities.

Personally I’m a big fan of the Badge concept (which has been tried previously by others), as it should make it super easy for people to connect with me on the various services I frequent, minus Facebook of course (unfortunately, it seems to break when I embed it here, but you can see it on the right or add me on friendfeed here).

There’s also a widget for showing your most recent status update (via Twitter or an alternative status service), a chiclet that simply links to your profile, and a “Share on FriendFeed” link you can use to encourage your readers to distribute your content on the aggregator.

While you could already do some of this on your own by using the RSS feeds that FriendFeed provide

John McCain Relaunches His Social Network. It’s Surprisingly Good.Today

The recently more Web-savvy John McCain campaign has re-launched its social network – McCainSpace – and it’s actually pretty good. The site is powered by KickApps, and includes standard social networking features like forums, groups, and plenty of user-generated content.

What’s impressive about the new McCainSpace is the viral potential it unleashes for the campaign. For instance, the Groups feature includes a “Hillary Supports for McCain” – which, apparently there are still plenty of according to recent polls. There are also groups for McCain supporters in every state, allowing them to organize and discuss their campaign efforts. Meanwhile, all of the videos users upload are embeddable, meaning they can be spread via blogs and social networks. McCain introduces the social network in the video below:

While the Obama campaign has been largely praised for its use of the Web and has a strong social network of its own (My.BarackObama.com), McCain’s first attempt at online community was not a strong one. I was recently

Zeep Mobile API Gives Site Owners Free SMS… With a HitchToday

So you run a website and really like the social software that enables your visitors to interact with things you produce. But you want to take that connection with the crowd to a more mobile position. Perhaps you’d like some sort of arrangement which allows interested parties to send and receive messages to and from your domain, and preferably something that costs you no financial investment to establish. Enter, Zeep Mobile.

What Zeep provides, in short, is an API. Pretty much any developer can implement the API, and do so freely and easily. With “no volume restrictions,” either. How it works is fairly simple.

Everything operates via a five-digit SMS code: 88147. This is used for messages sent out to users of websites and vice versa. The entry of a “website prefix” helps direct inbound communications. And Zeep is said to be able to connect with “all major carriers in the US,” so it’s bound to work for most who fancy the bridge it provides. The only outstanding concern is the co