What is Toluu?
Toluu is a free service for sharing the feeds you read and discovering new ones.		 Get Invite

[chrisbrogan.com]

Covering social media business strategy and personal power


How Different Media Reaches Us DifferentlyToday

i

Harold as Zoolander Violette as Little Red Riding Hood

This morning, I felt like taking a walk. So, I grabbed my iPhone, to use it like an iPod, but ended up taking pictures along the way. I snapped all kinds of shots of my beautiful small town in New England, because it’s autumn, and the leaves are changing, and this is the prime time to show why people live their lives in New England (never mind that this lasts only 2 weeks usually).

I decided to share these photos on Twitter using Twitpic, which is integrated into Twitterific on the iPhone, but is easy enough to use on smartphones that have email capabilities and cameras. So, as I walked along, I’d snap a photo and write a quick blurb about it:

How Small Boxes Help You SucceedYesterday

i

box Constraints are important to marketing, but also to all executions. We need boundaries. We need a sense of what goes in the box. Understanding what you can and cannot do is one set of rules, but putting together a system of what you intend to do, your goals, requires a strong understanding of the boxes you are going to configure.

Too esoteric? How about this: you don’t want to buy cars from Coke. You don’t want your airline pilot cooking your supper. You, yourself, shouldn’t try to be a combination web designer / CPA. It’s not that you can’t do this, but rather that the results are less than stellar. This is some of the mindset behind the way the folks at 37 Signals create software, by the way.

In planning my goals for 2009 (and yes, I’m thinking about that right now), I’m thinking about which small boxes to use, what goes in them, and how I will address the challenges faced by choosing not to do everything. I’ve got some plans for what I’m doing with CrossTech (both Media and Partners), as well as how I’ll work with

Tourism Bureaus and BloggersYesterday

i

Michael Slawin Michael Slawin arrived at my lunch with Chris Miller and Matthew Homann to deliver me some gooey butter cake. This, it turns out, is a St. Louis treat. It’s what whoopie pies are to Maine. It’s what poutine is to Quebec and the eastern part of Canada. Essentially, besides probably being 12,500 calories, it is a regional delight that reminds people of being from somewhere. The gooey butter cake came from Park Avenue Coffee, by the way.

After lunch, en route to the airport, Matt Homann gave me a great tour of St. Louis. We went through various neighborhoods, and I learned a lot about the history of the area, a few really interesting spaces, and some of the interesting news about neighborhood redevelopment.

It

25 Ways to Build Your CommunityOctober 9

i

performer You know me. Once something cool happens, I try to figure out ways to share, to get you involved, and to try and inform on what I learn as I learn it. Upon reaching some recent milestones, I thought it might be really interesting to share some thoughts with you on how I think this is what I’ve done. I’m not exactly sure. You know how that is, right? I’m wiggling this knob and at the same time, someone is pushing a button. Did the knob-wiggle do the trick or did the button push do it?

If this all works for you, great. If not, as always, I want you to give your thoughts. You probably know better than me.

25 Ways to Build Your Community

  1. Read at least 100 blogs regularly. Not every post, but a variety. Extra hint: go OUTSIDE your particular passion circle.
  2. Write brief, tight, actionable posts that people want to reference later.
  3. Don’t ignore the value of
Social Media Today- Stop ByOctober 9

i

social media today I first met Robin Carey at a Marketing Profs event in Boston, but I’d known about Social Media Today for a while. They host a site that gathers some of the brightest authors out there on the topic, like Amber Naslund, Scott Monty, Beth Harte, and many more. It’s a place where you can dig in, read a mountain of great information, and understand what’s going on in the social media space with a quick glance.

They have some other neat projects like a white paper talking to IBM about employee-centric social media. They create other communities like The Customer Collective and My Venture Pad and more, which shows how community-centric content can build relationships for businesses.

If you haven’t already discovered Social Media Today for yourself, stop by. It’s wort