| Micro Persuasion |
Steve Rubel explores how the digital citizen is transforming marketing, media and public relations.
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- Build an Annotated IM Feed Reader with FriendfeedToday
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In my day dreams at least, one of these days I am going to write a O'Reilly book called Friendfeed Hacks. As they keep adding features, I keep finding new uses for the service beyond the obvious.
I have explained in the past on how to maximize the imaginary friend feature and how to turn it into a real time ticker. Now here's a quick tutorial on how to turn Friendfeed into a cool instant messaging-based feed reader. This uses a new feature they turned on late last year.
First set up one or more imaginary friends that either include RSS feeds and/or Twitter streams. You can find a nice list of media sources available on Twitter here.
Next, roll these imaginary friends into a list.
Then, log into you
- links for 2009-01-08Yesterday
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"In revitalizing the Magic Kingdom, the CEO has built a compelling case that integrated, cross-platform media leviathans like Disney still make sense in the Digital Age."
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"Use of Electronics Widespread Among People Over 50"
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- Three Reasons the Internet is Eroding Apple's MojoJanuary 7
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"Rotten to the Core" by Pupski on Flickr.
I have been an Apple fan and a Mac user much of my adult life. I bought my first Mac in 1992 and have owned half a dozen since. I wrote for Mac magazines in the mid-1990s. I waited on line for many hours twice for the iPhone and I am writing this post on a MacBook Air that I bought sight unseen last year after the Jobsnote.
However, after yesterday's disappointing keynote, I am convinced the Internet is slowly eroding Apple's PR mojo. They are still having a good run, but the times are changing. Here are three reasons why Apple may not make the turn like it did before. There's a lot of lessons here for PR professionals.
1) Bloggers and Citizen Journalists
In the old days, Apple could keep a tight lip on the ship. Steve Jobs has built a no-leak culture since he arrived back
- Co.mments Tracking Service Shutting DownJanuary 6
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Co.mments, a service that enables you to track your comments on blogs across the web, is shutting down on January 11. The founder Asaf Arkin put up a blog post last night notifying users.
I have been hungering for strong comment search and utilities for a long time. I was a fan of co.mments because it allowed me to create a comment feed on my blog. This is something that TypePad doesn't offer built in, except on individual posts. (Note - if you subscribe to the comment feed, it will be gone next week.) Backtype is a promising service, but I find it doesn't catch all comments. But it does a fair job.
Overall, I think Friendfeed has the opportunity to soar here. I envision that they will start to integrate more tightly with blog services like Blogger, TypePad and Wordpress, as well as Twitter, Facebook
- links for 2009-01-06January 6
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Profile of our US COO.
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(tags: CaseStudies Marketing


